Study: Smartphones Capture 27 Percent of Photos

Smartphones now account for 27 percent of U.S. photography according to a study from The NPD Group. Up 10 percent over 2010, the increase in smartphone photography comes alongside a decrease—from 52 to 44 percent— in dedicated-camera photography.

“There is no doubt that the smartphone is becoming ‘good enough’ much of the time; but thanks to mobile phones, more pictures are being taken than ever before,” said Liz Cutting, executive director and senior imaging analyst at NPD.  “Consumers who use their mobile phones to take pictures and video were more likely to do so instead of their camera when capturing spontaneous moments, but for important events, single purpose cameras or camcorders are still largely the device of choice.”

As individuals capture more of life’s moments in digital form, they’re creating larger and richer digital collections. This trend underscores the importance of planning for your digital afterlife.

    About Evan Carroll

    Evan Carroll is an author, speaker and UX strategist who works to make digital experiences more personal, more emotional and more effective. A leader in the developing digital legacy and personal archiving arena, Evan is author and co-founder at The Digital Beyond and co-author of the book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What's Your Legacy?. Evan has appeared in numerous media outlets including The New York Times, NPR’s Fresh AirObit magazine, NPR’s Here and Now, Fox News, CNN and The Atlantic. A frequent speaker on both marketing and digital legacy, Evan has presented to audiences at SXSW Interactive (2010-2012, 2014), the Library of Congress, and the Internet Archive, among others. Evan holds BS and MS degrees in Information Science from UNC-Chapel Hill’s School of Information and Library Science. He can be contacted by emailing or via Twitter @evancarroll.  Evan's personal site is

    2 Responses to Study: Smartphones Capture 27 Percent of Photos

    1. Jen March 15, 2012 at 9:00 am #

      Photographers always say the “best camera is the one you have with you”. People have their mobile phones with them all the time, so of course it’s the handiest camera available. I use my phone for spontaneous photos all the time for sharing digitally, but since my single purpose camera has a better lens, that’s the one I reach for if I know I might want to print out or enlarge the photos I take.

    2. This is the same for the, the Samsung Galaxy S2 has a pretty good little camera in it, which happens to rest in my pocket most of the time.
      Although it does not compare to my Panasonic Lumix GH1, its good for those times when you’re not expecting to take photographs.

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